The 3 Pillars of Conversational Marketing

Every day, the average person receives 88 emails. But that same person only sends 34. If your inbox looks anything like mine, there’s probably a steady stream of newsletters, discounts, and PR outreach emails that go unanswered. And with all that clutter, it’s hard to know who wants to have a meaningful conversation with you online and who just wants to spam. Instead of talking with you, these companies and individuals talk at you. That has to change. Read more

What to Expect from the Rise of Chatbots

Studies show that consumers are experiencing mobile app fatigue. They’re just not that into them anymore, with a few exceptions. One of those exceptions is mobile messaging apps—consumers are spending more and more time on messaging apps like Facebook Messenger, Snapchat, WeChat, and others (see sidebar). Naturally, companies want to be part of these conversations. And increasingly, they’re using chatbots to do it. Read more

Super-Shopper Chat Bots Poised to Disrupt Ecommerce

Bots and AI are disrupting virtually every industry vertical. One of the most impacted will be ecommerce. As bots do the shopping for humans, many old assumptions will crumble leaving massive disruption in its wake.

The current ecommerce industry is built around the assumption of the inefficient human shopper. Humans have limited memory and compute capacity. Humans are creatures of habit, favor the familiar and value convenience. Therefore, ecommerce businesses that are well known brands, that capture and retain credit cards, take fewer clicks to transact, offer automated recurring subscription fees tend to win even if they may not offer the best price or value. Or rather, the perception of value for humans is different.

However, our shopping bots, our intelligent agents, will be completely different. They have effectively unlimited memory and compute, are not swayed by branding and can do repetitive seemingly inconvenient tasks. These intelligent bots will be hyper-rational shoppers optimizing value for their human owner. They will level the playing field between merchants and shoppers by arming consumers with similar tech firepower to save money and increase value. Read more

Chat bots will make it easier for consumers to interact with IoT devices

The Internet of Things ecosystem is huge! Intel predicts the ecosystem to grow to 200 billion IoT devices across the world. That is 200 billion smart devices that use wireless technology to talk to each other. Currently, all consumer applications of IoT use mobile apps as an interface for users. For instance, a user can dim the lights on a smart bulb or increase the temperature on a smart thermostat, using its corresponding mobile app. Read more

Maruti Suzuki India kickstarts brand Dzire’s digital campaign with a chatbot

Isobar, the digital agency from Dentsu Aegis Network, and Maruti Suzuki have rolled out India’s first Integrated Chatbot. Together, they have launched an innovative video banner with an in–built chatbot on select platforms. This interactive property will allow the brand to entertain users’ first level queries, thereby educating them about ‘A whole new world of Dzire’ and redirecting them to the main website and enabling a two-way communication with the relevant audience. Read more

AI/BOT: Where Do Chatbots Go From Here?

To help provide customer service, and in some cases sales, businesses such as Domino’s Pizza, Bank of America and CNN have joined up with the social media giant to enhance their offerings.

The latest company to move the ball for chatbots is fashion designer brand Tommy Hilfiger. Just before the Fourth of July holiday break, news was shared on how the brand took chatbots to a new level via integrating it into autoplay video advertisements. By adding this new layer, Tommy Hilfiger has effectively introduced a new avenue of consumer engagement that most retail brands have not thought of yet. Read more

I Got Into A Fight About Games With A Chatbot

Zo is the spiritual successor to Microsoft Tay – the artificially intelligent chatbot that famously went into a racist, sexist meltdown in 2016. Zo was built with more sophisticated AI software than its predecessor, which translates to more fluid conversations and less maniacal hate speech. However, it turns out Zo really didn’t care for the Life Is Strange video game series – and she doesn’t care who knows it.
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Chatbots and Virtual Assistants are Fast Becoming the New Graphical User Interface

OYSTER BAY, New York, Jul 06, 2017 (PR Newswire Europe via COMTEX) — Machine Learning Automation Helps Achieve Significant Enterprise Cost and Workflow Savings

OYSTER BAY, New York, July 6, 2017 /PRNewswire/ — Conversational interfaces like chatbots and virtual assistants are in the midst of an enterprise market evolution. Fueling this is the savings in time and cost that machine learning automation technologies can provide. With hosts of the three leading chatbot development platforms–Amazon, Facebook, and Microsoft–accruing more than 90,000 developers this year, ABI Research predicts that the revolution will occur in three phases: enterprise-proprietary solutions, common developer tools on competing platforms, and then at-scale deployments and the proliferation of third-party Software as a Service (SaaS) solutions. Read more