Bots from Waterloo’s Kik Interactive help retailers reach customers

SAN JOSE, Calif. — Shoppers on the hunt for a new pair of shoes, clothing or makeup typically find themselves navigating through crowds at the mall, browsing a website, searching through a mobile app or picking up the phone.

Now there’s another option: messaging a retailer’s chatbot.

“Hi, welcome to Sephora! Get makeup tips and reviews by chatting with us. Do you want to take a short quiz so I can get to know your makeup style?” a chatbot for makeup retailer Sephora asked on Kik, a messaging app from Waterloo-based Kik Interactive that’s popular with teenagers. Read more

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