Do brands need a bot? The case for and against (VB Live)

It’s funny that 2016 is heralded as the year of the bot,” says Paul Gray, director of platform services at messaging platform and bot powerhouse Kik. “If you look back at history, some of the earliest bots are close to 50 years old now, so they’ve been around forever—so why is suddenly 2016 the year of the bot?”

And with major announcements from Google, Facebook, Microsoft, and Amazon, bots seem to have gone from the kind of Silicon Valley craze that whips up a “this is the year of” frenzy to a full-on marketing and sales revolution. Read more

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