Do brands need a bot? The case for and against (VB Live)

It’s funny that 2016 is heralded as the year of the bot,” says Paul Gray, director of platform services at messaging platform and bot powerhouse Kik. “If you look back at history, some of the earliest bots are close to 50 years old now, so they’ve been around forever—so why is suddenly 2016 the year of the bot?”

And with major announcements from Google, Facebook, Microsoft, and Amazon, bots seem to have gone from the kind of Silicon Valley craze that whips up a “this is the year of” frenzy to a full-on marketing and sales revolution. Read more

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s