Why retailers should embrace ‘conversational commerce’

Imagine an era in which customers place an order by speaking a few words to an artificial intelligence (AI) agent, or send a short chat message to a chatbot to quickly solve a customer service issue without the need for human interaction. This era is upon us, as the conversational commerce revolution has produced new, exciting ways for brands like 1-800-Flowers.com, Harry & David, Fannie May and The Popcorn Factory to use cognitive computing systems and AI to interact with consumers seamlessly and naturally. Read more