To help provide customer service, and in some cases sales, businesses such as Domino’s Pizza, Bank of America and CNN have joined up with the social media giant to enhance their offerings.
The latest company to move the ball for chatbots is fashion designer brand Tommy Hilfiger. Just before the Fourth of July holiday break, news was shared on how the brand took chatbots to a new level via integrating it into autoplay video advertisements. By adding this new layer, Tommy Hilfiger has effectively introduced a new avenue of consumer engagement that most retail brands have not thought of yet. Read more