Maruti Suzuki India kickstarts brand Dzire’s digital campaign with a chatbot

Isobar, the digital agency from Dentsu Aegis Network, and Maruti Suzuki have rolled out India’s first Integrated Chatbot. Together, they have launched an innovative video banner with an in–built chatbot on select platforms. This interactive property will allow the brand to entertain users’ first level queries, thereby educating them about ‘A whole new world of Dzire’ and redirecting them to the main website and enabling a two-way communication with the relevant audience. Read more

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