What to Expect from the Rise of Chatbots

Studies show that consumers are experiencing mobile app fatigue. They’re just not that into them anymore, with a few exceptions. One of those exceptions is mobile messaging apps—consumers are spending more and more time on messaging apps like Facebook Messenger, Snapchat, WeChat, and others (see sidebar). Naturally, companies want to be part of these conversations. And increasingly, they’re using chatbots to do it. Read more