Facebook prototypes Messenger Broadcast for businesses

Facebook may soon be ready to squeeze more money out of its 1.3 billion-user chat app. The company has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. Facebook confirmed to TechCrunch that it’s testing the feature internally, but hadn’t trialed it to the public or with businesses as of late last month. Read more

The Amazing Ways AI Has Changed Black Friday And Cyber Monday Forever

Bagging discounts on Black Friday and Cyber Monday has become a yearly ritual for many of us. The roots go back to the early 20th century – a folk belief is that it is the day retailers go “into the black” after running at a loss for the year. In reality the term was first connected with the day after Thanksgiving as a comment on the nightmarish congestion generated by the crowds in Philadelphia.
In the 1980s sports games gave way to shopping as the public’s favourite post-Thanksgiving pastime. Cyber Monday arose in the mid-noughties when marketers realized that workers returning to the office following Thanksgiving breaks were making use of high-speed internet connections to shop online bargains. As with Black Friday it has become an online battleground between retailers keen to leverage whatever technological edge is available, to grab as big a slice of the pie as they can. Read more

The 3 Pillars of Conversational Marketing

Every day, the average person receives 88 emails. But that same person only sends 34. If your inbox looks anything like mine, there’s probably a steady stream of newsletters, discounts, and PR outreach emails that go unanswered. And with all that clutter, it’s hard to know who wants to have a meaningful conversation with you online and who just wants to spam. Instead of talking with you, these companies and individuals talk at you. That has to change. Read more