The title of Kik CEO Ted Livingston’s recent Medium post, discussing the relative failure of early brand attempts at chatbots, says it all.
With so many marketers parroting on about customer experience, we may have temporarily lost sight of what users really value – speed and convenience. To borrow a phrase, ‘don’t make me think.’
Kik is a bot platform, which obviously makes Livingston best placed to make an authoritative assertion on the subject.
Here, he adds some more context to the idea of conversation as a red herring:
“I believe we’ll look back on the early emphasis on ‘conversational commerce’ as a mistake. Read more